Tips and Ideas from a Toronto Building Pro

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Passion or profit—what drives your deck-building contractor?

Rosario Ungaro - Wednesday, May 22, 2013

Like everyone, I often get asked what I do for a living. I could say that I’m a builder that specializes in outdoor structures like decks, arbours, pergolas, and such. Or, I could say that I’m a carpenter with my own building company. But neither of these answers state what I really do. I make people’s lives better and I make a good living doing so. That’s the short version.

Here's the long version:

Benchmark Building Services Inc. provides worry-free building services of superior craftsmanship and value that improves the lives of its customers by increasing the enjoyment and/or utility they derive from their homes and outdoor spaces.

This drives our decisions on the jobs we take, the materials we use, and the craftsmanship we invest in the projects we do. Improving the lives of our customers and customer satisfaction is paramount.

In this first example the client wanted to improve the usability of their outdoor space by adding a canopy that would protect them from the summer sun. We paid attention to the existing construction, the architectural cues from the house, and the desired result wanted by the customer.

Before and after pergola with canopy

In the example below the homeowner wanted to increase the usable outdoor space and update its look and feel to give new life to their backyard. Once again we paid attention to existing architectural and construction cues and elected to use a white railing solution to complement the house.

Before and after custom deck

In this last example the homeowner felt that the garage and storage shed looked a little unsightly. Here again we paid attention to environmental cues and felt the look of natural wood would complement the greenery in the space. They also didn't really have a private seating area in their yard or one that got continuous shade at all times of the day. Although the picture on the right shows the project before it is completely finished, after the stonework was completed the homeowner had a nice little space to set up a seating area. The canopy is retractable when the homeowner wants to get a little sun.

Before and after pergola

Our focus in each of the above cases was to deliver on our promise: Improve the lives of our customers by increasing the enjoyment and/or utility they derive from their homes or outdoor spaces. We enjoyed doing the projects and our customers were happy.

When interviewing for a building contractor, pay attention to what your gut is saying. When you look into their eyes are you seeing passion—or dollar signs?

That’s all for now. Until next time, we’ll keep "Building It Right"


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A word from Rosario…

Our Blog is about sharing some of what we have learned along the way. (Many contractors even call us for ideas or advice.) We hope it is informative and shows our commitment to continuous learning—something we do so we can bring the very latest and best to our customers. 

You've probably heard the phrase: 

"Some people have twenty-five years of experience. Others have one year of experience, twenty-five times over." 

If a contractor doesn't stay up-to-date on the latest building codes, trends, styles, tools, materials, and products, they'll soon find themselves in the latter category. We work hard to make sure that we are not. We regularly talk with our suppliers, go to industry trade shows, and share information and ideas with our peers to make sure that we stay on top of our game and can continue to bring you the very best in building craftsmanship and knowledge.

I welcome the opportunity to chat with you about your next building project.


Rosario Ungaro
Benchmark Building Services Inc.


Relax… we'll build it right!